"Full of flavor, spirited enjoyment, with gusto, well seasoned, spicy..."
Then, I came across this fellow.
If you haven’t seen him yet, this is Zesty Guy. He sells salad dressing, and apparently has a million or so moms’ angry at him, or at least at his wardrobe (actually, it’s the lack of it, in some cases, that has their feathers in a ruffle.)
Just to clarify, I’m not one of those angry moms, not in the least. In fact, if I have to share a name with someone, well, at least he’s promoting the consumption of vegetables, right? And I’m all about healthy choices like eating veggies.
Most of the time, I do get annoyed with marketers using sex to sell products. If I’m looking to buy a refreshing beverage, I don’t need a half naked bikini girl to convince me of the idea that it’s a sexy choice. When I’m thirsty, I just want something to drink, not a peep show.
It’s irritating and tends to cause me to roll my eyes, sigh dramatically and occasionally launch into a long winded tirade about the evils of objectifying women.
With the Zesty Guy commercial however, all I could think was “Dang, I should go make a salad for lunch.” (Well, maybe not the only thing I could think....)
This was an interesting little turn of the psychological tables for me.
I mean, I can’t think of the last time I bought anything made by Kraft~ I’m usually more of Trader Joe’s or Annie’s Dressing kind of gal. I like natural food where I know what the ingredients are.
In truth, I have no idea where Kraft dressing falls along those lines, but I’ll admit, that commercial had me thinking I should at least check the label next time I'm grocery shopping.
Rather than scowling, his commercial made me smile, even laugh, and I don’t think it’s just because I’m hypocritical and he’s pleasant to gawk at.
The difference between this ad and many others featuring eye candy is that the Zesty Guy campaign is clearly not taking it too seriously. It’s playing around and makes fun of the whole idea of using sex to sell products. It's rather amusing, I think.
While I’ve only seen a few of his commercials since I don’t really watch much TV, from what I’ve seen, I’d say lighten up ladies, and go enjoy some veggies with any dressing you like, or none at all.
In any case, I can certainly think of less pleasant people to share a name with. I won’t however be sharing any marketing tactics anytime soon.
Although..... maybe I could come up with a Zesty Mom cooking segment, and he could be my guest host?